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Legal

Privacy Policy

What we collect, why we collect it, and your rights. Last updated: 18 October 2026.

Your privacy matters to us. This policy explains what personal information we collect when you visit pixova.uk or contact us, how we use it, and what rights you have under UK GDPR.

We keep this as plain as possible. If you have any questions, email us at hello@pixova.uk.

1. Who we are

Pixova is a web design and digital marketing agency based in Birmingham, UK. For the purposes of UK GDPR, Pixova is the data controller for any personal data collected through this website.

Contact: hello@pixova.uk
Website: pixova.uk

2. What information we collect

Enquiry forms

When you fill in an enquiry form, we collect what you give us: your name, business name, email, phone number, what you need and your message. The form is sent to our own server and emailed to us using Brevo. Brevo also emails you a copy, and we save your name, email and business name as a contact in Brevo so we can reply and keep a record of the conversation.

Free Gap Report

If you use the Gap Report, we collect your first name, email, website, business name, the keyword and area you enter, and your answers to the short questions. These are saved as a contact in Brevo and emailed to us so we can follow up.

Payments

If you buy a plan, payment is handled by Stripe. We never see or store your card details. Stripe shares your name, email, billing address and what you bought with us so we can deliver the service and send you a welcome email.

Google Analytics

With your consent, we use Google Analytics 4 (GA4) to understand how people use our website — which pages are visited, how long people stay, and where visitors come from (broadly, by country or region). GA4 does not identify you personally. It uses cookies and collects data such as your approximate location, device type, browser, and behaviour on the site.

Analytics cookies are only set after you click "Accept" on the cookie banner. If you decline, no analytics data is collected. You can withdraw your consent at any time on our Cookie Policy page.

This data is processed by Google and stored on Google's servers. You can also opt out at any time using the Google Analytics opt-out browser add-on.

Cookies and local storage

We use cookies and browser local storage on this site. See our Cookie Policy for the full list and details of how to manage your preferences.

Server logs

Like most websites, our hosting provider (Vercel) automatically logs basic technical information when you visit — such as your IP address, browser type, and pages requested. This is used for security and performance monitoring. Vercel's privacy policy is available at vercel.com.

3. Why we collect it and our legal basis

Under UK GDPR, we need a lawful basis for processing personal data. Here is ours:

  • Enquiry forms and Gap Report — processed on the basis of legitimate interests: you have reached out to us asking about our services, and we need your details to respond.
  • Analytics data (GA4) — processed on the basis of consent: we only load Google Analytics after you have actively clicked "Accept" on our cookie banner. You may withdraw consent at any time.

4. How we use your information

We use the information you provide to:

  • Respond to your enquiry and discuss your project.
  • Send you information you have requested about our services.
  • Follow up after our initial conversation, where relevant.

We do not sell your data. We do not share it with third parties for marketing. We do not use it for automated decision-making.

5. Who we share your data with

We only share your data with the following third parties, and only to the extent necessary to operate this website and respond to enquiries:

We may also be required to share data if compelled by law — for example, in response to a court order. We would only do this if legally required.

6. How long we keep your data

  • Contact form data — we keep enquiry emails for as long as there is a legitimate business reason, typically up to 2 years from our last contact with you.
  • Analytics data — Google Analytics retains data for 14 months by default.
  • Server logs — retained by Vercel for a short period for security purposes.

If you become a client, we will retain your project-related information for up to 6 years in line with UK tax and accounting requirements.

7. Your rights under UK GDPR

You have the following rights regarding your personal data:

  • Right of access — you can ask us what personal data we hold about you.
  • Right to rectification — you can ask us to correct inaccurate data.
  • Right to erasure — you can ask us to delete your data (the "right to be forgotten"), where we have no legal obligation to keep it.
  • Right to restriction — you can ask us to limit how we use your data in certain circumstances.
  • Right to object — you can object to us processing your data where we rely on legitimate interests.
  • Right to withdraw consent — where we rely on your consent (analytics), you can withdraw it at any time without affecting the lawfulness of processing before withdrawal.
  • Right to portability — you can ask for a copy of your data in a machine-readable format.

To exercise any of these rights, email us at hello@pixova.uk. We will respond within one month, as required by law.

8. Requesting data deletion

If you would like us to delete any personal data we hold about you, email hello@pixova.uk with the subject line "Data Deletion Request" and tell us what you would like removed. We will confirm what we hold, delete what we can, and explain anything we are legally required to keep.

9. Keeping your data secure

We take reasonable steps to keep your data secure. We use reputable third-party services (listed above) that maintain their own security standards. Enquiry details are kept in our email inbox and in Brevo, and are not stored anywhere else.

No method of transmission over the internet is 100% secure, but we take this seriously and keep our processes as tight as possible.

10. Complaints

If you are unhappy with how we have handled your data, please contact us first at hello@pixova.uk — we would rather sort it directly.

If you are still not satisfied, you have the right to lodge a complaint with the UK's data protection regulator, the Information Commissioner's Office (ICO):

11. Changes to this policy

We may update this privacy policy from time to time. If we make significant changes, we will update the date at the top of this page. We recommend checking back occasionally if you are interested in how we handle data.

12. Contact

For any questions about this policy or your personal data, contact us at hello@pixova.uk or use the contact form on our website.